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Once Upon a Patreon: Putting the Fan in Fantasy with Enchanting Design
Branding
Graphic Design
Copywriting
I worked with a fantasy author to rebrand his Patreon to align with a pivot in services he was offering. His writing is inspired by Slavic myths and fairy tales, so I created some striking icons to pair with the new tier categories. I streamlined the bio and crafted new language for the tiers - following the thread of the hero's journey each tier was "Called" to an action, with a short description of what the tier offered. I incorporated his logo and a map of the world he'd created for his fantasy trilogy into a new banner for the page full of adventure, inspiring his subscribers for their own journeys.
Original Branding
Branding
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