I worked with a career coach to update her workbook for new clients. The focus for the rebrand was on creating a marketable, printable, approachable format for her content and boost sales of her eBook. I created pared down the color palette to create a unified color scheme, and sourced visuals that paired well with each other to run throughout the workbook. I wanted the design to reflect the engaging and personal style of the writing, so I created a simple hand-drawn theme to unify the visuals with the text of the workbook.