The company I worked with had brought in an external team to do preliminary user research and a first prototype for how they could position themselves in the student debt market. I signed an NDA to work with them, so all identifying information has been removed from this case study.

The team that came in created a prototype that focused on peer to peer lending, targeting undergraduates and retail investors, and offering education to the undergraduates and some degree of transparency to investors.

Process

Review

We first reviewed the research done and preliminary prototype created by the previous team, and came up with a list of assumptions to test: